The new collection of scarves, for the brand Hey Twelve. In this year’s collection we take a trip to some of the most characteristic neighborhoods and places around the world. Places that overflow with color and channel a visual culture of impressions and feelings. Structured from a custom typeface and based on a fixed grid — much like the cities they represent — the designs are infused with all of the city’s energy represented as solid colors. We strived to achieve a feeling of pure contemplation printed onto the scarves.

Hey Twelve


Branding, Environmental, Print, Photography, Digital